Owner: G. A. Gus Morris, III
Great Employees - Extra Clean Shop
Our Employees are involved in multiple community activities that demonstrate our commitment and integrity.

Locally Owned and Operated, Honestly!

PRISM Automotive Service, Inc. is a full auto repair service serving all of North Georgia. Owned and personally managed by Gus Morris, PRISM was born on June 26, 2000. The entire staff consisted of one individual and that was Gus. Soon after, word spread, customers came and additional technicians were employed. The facility continues to upgrade with the most cost efficient and practical equipment to provide state of the art repairs for today's vehicles. PRISM is fortunate to have hard working, conscientious, detail oriented employees who truly care about performing a job well done.

PRISM has proven to be a very successful business endeavor for Gus. Great pride is taken to explain what is wrong with a customer's vehicle, what will be needed in regards to the repair and how much the repair will cost. PRISM also takes into account the customer's need for the vehicle and sets appointments to do the repairs in a timely manner. We also take into consideration the practicality of making repairs to certain vehicles.

Plus, if something is a beyond our capabilities, we'll discuss it with our customers and help them with a viable alternative. Plans are currently underway for expansion of the business to provide greater access and ease of repairs for our customers. Though multiple locations will exist, the same professional and courteous service will remain throughout the PRISM System. That's a promise. Call us at (770) 205-1400 to schedule an appointment or just stop on by.

About the Owner - Gus Morris

Gus' interest in the automotive sector began during his high school years in the mid-1970's. While attending Marist High School in Atlanta, he worked part time for a very well respected full service gas station in Sandy Springs, GA. Upon graduation from high school, Gus left Atlanta to attend Millsaps College in Jackson, MS. In 1982, he graduated with a BBA degree in management and administration.

Gus participated in multiple sports while in college and is a member of the Millsaps College Sports Hall of Fame. After a few years with United Parcel Service as one of the top Primary Direct Supervisors, Gus returned to Atlanta to pursue a graduate degree at Georgia Tech and Georgia State University. During this time, it became evident that maintaining and repairing automobiles was the right career path to take.

Outside of the Shop

Being a business owner with an exceptional knowledge of the inner workings of today vehicles is not all that occupies Gus' time. He also has a passion for sports officiating in the area of high school and college football. He is a member of the Georgia Football Officials Association and the Southeastern Conference Football Officials Association. This year marks his 29th season as an official with the last 24 seasons officiating in the Southeastern Conference.

Gus is also actively involved in community civic organizations, such as Rotary, and freely volunteers his time and energy when asked. Careful consideration is extended to non-profit groups that help those special individuals in need, like "The Angel Connection." Solid ethics and commitment are evidenced in each area of these interests.

            Hours of Operation:                       Mon - Fri, 8:00 AM to 6:00 PM